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Marketing Services
The PET Model
Plan
Once we sign on our clients, the first step to your strategy is a one-hour deep dive meeting to discuss the goals of your business and craft a plan to reach
those goals.
Execute
With tailored copy, design and placement, we'll reach the people that are right for you. Generating leads and finalizing conversions are our top priorities.
Track
Utilizing Google Analytics and CRM data tracking, we measure every campaign, email, and traffic flow on your website to help us adapt to the right audience for your business.
Advertising and Paid Campaigns
At Koi Business Solutions, we specialize in creating targeted digital marketing campaigns for healthcare providers that are designed to reach your ideal audience. Utilizing platforms such as Facebook, LinkedIn and Google Ads, we ensure that your message cuts through the noise and reaches those who matter most - potential clients.
Our Platforms
Google Ads
With the largest reaching platform in the world, Google Ads are a priority when it comes to scaling your audience base and increasing your sales and conversions.
Facebook & Instagram
With the combined reach to Facebook and Instagram, the Meta Business Suite is one of the most cost effective means of extending the reach of your brand.
Being the largest professional connection platform, LinkedIn Ads streamline the process of finding partnerships with other businesses/professionals.
Website Design and Creation
Your website is the digital face of your business, and Koi Business Solutions ensures it leaves a lasting impression. We design and create websites that are not only visually appealing but also user-friendly and optimized for performance. Our approach combines aesthetic design with functionality, ensuring your site is easy to navigate and provides a seamless user experience.
Our Web Design Features
SEO
We emphasize the need for a flawless SEO strategy, so much so that Koi offers this as it's own service. This is included with a new website build, but if you already have a website, our standalone SEO services are right for you.
Responsive Design
Did you know that 92% of people that access the internet use a mobile device? It's more important than ever to make sure your website is accessible to users from any platform.
Seamless Integrations
Using visual builders like Wix and WordPress, Koi can integrate your already existing CRM or billing platforms with a painless process, assisting in making your operations even smoother.
Search Engine Optimization (SEO)
Achieve top rankings and drive organic traffic to your site with our comprehensive SEO services. We use the latest SEO techniques to optimize your website, ensuring it ranks well in search engine results. Our approach includes keyword research, on-page optimization, link building, and content creation, all tailored to your business goals. By improving your site's visibility, we help you attract more clients.
SEO Tools & Strategy
SEO Report Services
We provide you with comprehensive progress reports to inform the direction of your SEO
strategy each month.
Keyword Research
Keywords are the backbone of any SEO strategy. Properly identifying the keywords that reach your target audience will put your business on the first page of Google.
On-Page Improvements
We conduct a comprehensive website audit to identify key areas of improvement for your SEO strategy and make improvements to optimize your site.
Branding
Branding in healthcare and therapy sectors involves the strategic process of creating a unique identity for providers. It includes crafting a distinct and memorable image that sets you apart from competitors and resonates with clients. We focus on extracting elements to evoke trust, compassion, and reliability, building a strong emotional connection with patients and clients. By establishing a clear and cohesive brand identity, your company can enhance their reputation, foster patient and client loyalty, and drive growth and success.
What We Offer
Brand Identity
Logo: A unique symbol or design that represents the brand.
Color Palette: Specific colors chosen to evoke certain emotions and represent the brand.
Typography: Fonts and styles used consistently across all brand materials.
Visual Style: Overall look and feel, including imagery and graphics
Marketing Materials
​Booth Displays: Eye-catching, customizable designs for impactful event presence. Promo Products: Branded items for lasting impressions. Flyers: Clear, targeted messaging. Rack Cards: Compact, durable, professional.​
Voice and Messaging
​Tagline/Slogan: A memorable phrase that encapsulates the brand's mission or values.
Tone of Voice: The style in which the brand communicates, whether formal, casual, friendly, etc.
Key Messages: Core statements that convey the brand's value proposition and positioning.
Experience: The way the brand interacts with and supports its customers.
Blogging and Social Media Management
Engage your audience and build your brand with our blogging and social media management services. At Koi Business Solutions, we understand the power of compelling content and consistent social media presence. Our team creates and manages blog posts, social media updates, and multimedia content that resonate with your audience. We develop a content strategy tailored to your business objectives, ensuring your voice is heard across platforms like Facebook, Instagram, and LinkedIn.
How We Communicate
Copywriting
Blogs are not only a great way to engage your audience, but it's actually the best way to organically build your SEO strategy by utilizing keywords. This is where copywriting becomes imperative, and Koi drafts and manages all of your blogs.
Scheduled Posts
During your initial exploration call with us, we decide on a social media schedule and cultivate a creative content calendar with designs you'll love.
Contact Management
The reason behind growing your social accounts and blog pages are to generate more leads and brand awareness for your business. Once you start gaining those contacts, Koi is proactive with our outreach communications to generate the most conversions possible.